作为务实的理想主义者，从长线思考的格局放眼时代与行业的把握，其所理解的“设计”不止于物理空间而涵括品牌、叙事、传播以及身份认同的设计，“受众”亦超越客户或用户而触达社区、国家甚至整个社会。抱持开放性的设计逻辑和价值创造，希冀找到那些能够代表世界丰富多样性的人、事、物，与之产生链接，将商业项目升华为心所向往的好去处。

As a pragmatic idealist, he views the times and industries from a long-term perspective. His concept of "DESIGN" encompasses identity, communication, narrative, branding, and more in addition to physical space. "AUDIENCE" sometimes refers to groups that go beyond consumers or users, such as nations, communities, or even the entire society. Following the principles of open design logic and value creation, he seeks for objects, people, and things that may embody the world's rich variety, forge connections with them, and elevate business endeavors into the kind of positive environment people all aspire to.